Lego for social change
while researching into Lego I came across a very interesting article about an issue that Lego had addressed with its customers.
Here is a link to the article: http://www.dailymail.co.uk/news/article-2716279/I-want-make-Lego-girl-people-let-adventures-Company-releases-toy-set-showing-female-scientists-sold-out.html
It talks about her letter that was sent to the Lego company by a seven-year-old girl called Charlotte Benjamin. in the latter the girl asked the Lego company if they could make more female orientated characters that could go on adventures and do more within lego. Lego responded to this by making a small Lego pack which includes the three female scientists working within a lab many have applaud Lego overtaking on an issue of female representation within the Lego sphere and applauded them for their efforts.
Here is an image of the Lego set:
Personally I think this is a good idea from Lego to branch out their products into different demographics and it seems to be the right move as it was reported that this Lego set was sold out within three days of its release to the public. It definitely seems like there is a market for this product and it definitely seems that girl Lego that revolves around adventurous females has a bright and prosperous future.
From a trans-media point of view as well it shows that Lego doesn't just have an effect within the media world it can also have a cultural effects. It seems that Lego can all can pass through different medias and also different cultural issues with relative ease.
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