Why Lego is perfect at trans-media
After playing through many of the different Lego games that I own. I came two very important realization about Lego games and there impact.
if this came to me when I start to think about Lego as our product and then I got to thinking when you think about certain other toys all products you get an image of the branding and what that product represents
when you think of hot wheels you think of cars:
when you think of action man you think of the one he hero:
but when you think of Lego what do you think about:
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As Lego means so many different things to so many different people it has no recognizable products related to it it has a logo but this is not the same as the hot wheels or the action man. it is because Lego can take on so many forms of the users and imagination that no one can really poor and image to the name. And I think this is where Lego's success within trans-media comes from as it has no brand recognition and no product tied to the name it can be used across so many things and yet still play on the user's imagination and I think this is why Lego the perfect vessel for trans-media as it can take on so many forms to so many different people and play on their imaginations.
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